Boucheron presents a new womens fragrance named after place vendome in 2013 the address in paris place vendome 26 where frederic boucheron opened his first jewelry store in 1893 the perfume symbolizes over 150 years of light and gems that have passed through this house a woman who wears boucheron is conceived as independent free self reliant and confident the composition is florinental woody created by olivier cresp and nathalie lorson it opens with fresh and sparkling pink pepper whic