This flexcell luxury memory foam pillow is ideal for those who are looking to change to memory foam pillows but prefer a traditional shape to one that is contouredthe flexcell luxury uses premium grade visco elastic foam from british vitafoam the market leaders in the uk for memory foam products memory responsive foam contours to your individual shape supports your head and neck hypoallergenic and dust mite free designed to work with any mattress to help keep your spine straight fits all stan