Tick tock tea is still cured in the traditional way as it was when benjamin ginsberg founded rooibos the process takes place in the crisp air of the cedarberg mountains of south africas cape it requires great skill to know when the cure is at its peak one sign is that it begins to give off a delicious sweet aroma that attracts wild bees rooibos teas are naturally caffeine free so they can be enjoyed at any time of day and are suitable for the whole family rooibos is rich in antioxidants