Build volume as you wash with the tigi bed head fully loaded massive volume shampoo formulated with an active volume uploader technology which works as you wash the innovative fully loaded shampoo creates volume that you can see and feel as you lather the bed head shampoo forms micro points on the hair fibres which create friction and allow you to get more control on the brush when blow drying the result a style full of body and movement the tigi shampoo also gives hair volume memory