This is no ordinary charging cable though within the usb connector is a micro sd memory card reader the memory card reader can be used in 1 of 2 ways firstly you can put in a micro sd card and then plug the cable in to your iphoneipad which will enable you to copy move edit and view files on the card direct on your idevice secondly you can put the memory card in to the connector and then plug it in to your computer it will then pop up just like any other memory stick great right