Fake bake fair self tan lotion has been specially formulated for people with fair complexionsthe easy glide formula and subtle show where it goes cosmetic colour guide enables even the most inexperienced self tanner to apply a self tan with ease and confidence a combination of cutting edge naturally derived tanning agents dha and erythulose work with the melanin cells which lie in the top layers of your skin to develop into a tan that compliments your skin tones for a perfectly natural look