Anti wrinkle firming cream after a certain age the skins ability to renew itself slows down its resistance to external aggressions diminishes the signs of ageing become apparent skin loses its firmness an its elasticity facial contours become less defined wrinkles fine lines develop as a result of advanced research loreal have created new revitalift double concentration of pro retinol a to fight each day against the multiple effects of skin ageing from the first few applicatio