Max factor lipfinity lip colour in frivolous is the original reinvented longwear lip product offering 2 steps to lastingly luscious lips it is the perfect way to make a lasting impression lipfinity lip colour hot must have shades that last all day make a statement with rich colour that stays put for up to 24 hours a lip gloss and a lipstick balm give a multi dimensional colour and shine that last up to 24 hours now with a new applicator for a true bold colour that stays put all day