Max factor lipfinity max factor lipfinity gives upto 12 hours long lasting lipstick an ultra long lasting and vibrant lip duo that together creates a smooth sheer finish that lasts upto 12 hours max factor lipfinity has a semi permanent colour and a shine boosting moisturising topcoat theres no need to reapply even after eating and drinking throughout your day no matter how long it is your lipsticks still on how to use max factor lipfinity has a revolutionary 2 step lipstick system tha