Deep heat heat rub is a non greasy pain relieving cream to be applied to the skin the penetrating warmth of deep heat helps stimulate circulation relax stiffness and reoxygenate tense painful tissues its counterirritant action makes it effective in the treatment of muscular pains and stiffness including rheumatic pain backache fibrositis lumbago and sciatica it can also be used for the treatment of chilblains bruises and sprains and is suitable for minor sports injuries