This gentle sulfate free and rich lather shampoo helps hair look and feel its best with natural body and movement keeps your colour vibrant and longer and helps reverse changes in your hair as you age it promotes visibly healthier hair with every wash and enhances natural body and movement timeless shampoo is ideal for women with colour treated or graying hair it is sulfate free and silicone free safe and formulated for colour and chemically treated hair to use apply to wet hair massage