King of shaves original shave gel cooling menthol formula gives a great shave with a super cooled kick to help start your day king of shaves alpha shave gel cooling menthol employs sse v20 of our unique skin surface enhancing technology with cooling menthol and dds dual delivery system that helps protect moisturise and lubricate your skin throughout the shave giving excellent razor performance and glide your face will be left smooth supple and moisturised not dry and tight dermatologica