Styling itself as one of reykjaviks hippest locations hotel 101 does its very best to live up its name 101 the postcode for central reykjavik is also the pulsating heart of the city home to the best restaurants bars and nightclubs the hotel is designed in an uber contemporary style featuring the latest works of icelandic modern art so guests can never be sure whether its just a chair they are sitting on or an installation a stay in hotel 101 is an experience to be remembered