Introduced due to the huge demand and media attention this product has received flax seed oil is a naturally rich source of the omega 3 fatty acid alphalinolenic acid which has been shown tocontribute to the maintenance of normal blood cholesterol levels flax seed has been cultivated for over seven thousand years as oil used for healthy hearts you can confidently turn to flax seed as a source of omega 3 because 50 of the weight is converted by the body into epa dha as required