When the founder of whole earth the pioneering organic food company was sent a sample of organic cocoa beans over 25 years ago he had a sample of 70 dark chocolate made up from the beans when it arrived and was left on his desk his wife spotted the unguarded bar and helped herself shed never tasted anything like it in her life and was certain that other confirmed chocoholics would love it as much as she did and with that craig and jo set about making organic chocolate