Tick tock early grey at tick tock theyve been growers and producers of rooibos tea for a long time over a hundred years but theyre still a family concern now in the fourth generation in fact tick tock are proud to point out that it was their grandfather benjamin ginsberg who first perfected the brew in 1903 a tea pioneer he was the first to use traditional tea making techniques to cure the wild rooibos plant and bring out the best of its natural flavours their unbroken tradition