A bolstering skin cream that renews your skins natural ability to recover its shape through time the skin can lose its shape memory that is the foundation of fullness and bounce but the helena rubinstein collagenist re plump day cream uses a unique collagen reset complex to reignite the skin natural recovery this works to erase wrinkles on two fronts by boosting the shape memory collagens the skin regains resilience by re plumping the skins surface with a cell renewal active it instantl