Founded in 1898 by the eponymous creator adolph gund gund has gone on to become americas oldest and most prestigious soft toy company it was one of the first companies to design and produce teddy bears in the early 1900s gund is today known worldwide for its top quality soft and huggable plush designs and produces award winning products which appeal to all ages gund baby is a specialised division where great efforts are put into design and fabrics which will stimulate the early responses