In concept your goal is to guess words through the association of icons a team of two players ndash neighbors at the table ndash choose a word or phrase that the other players need to guess acting together this team places pieces judiciously on the available icons on the game board to get others to guess quotmilkquot for example the team might place the question mark icon which signifies the main concept on the liquid icon then cubes of this color on the icons for quotfooddrinkquot